Update 1/25/2008 – this was such a kewl project I’ve promoted back up to the top for a bit since I found some photos of the exhibit:
News: September-October: In collaboration with Jane Stuart, of HomeworkPeople II (NYC) and World Financial Center (NYC), worked to supply an exterior art installation/marketing campaign location in Manhattan for Japanese automobile manufacturer Lexus.
The installation was created specially for this campaign by nARCHITECTS.
Patrick Courrielche produced for Inform Ventures, LLC (Los Angeles).
Here are some write-ups about the installation:
From Dezignare Interior Design Collective:
“Car as Art Take on a New Form – Lexus Launches a New York Public Art Exhibit
New York, NY – Oct. 20 /Lexus/”To mark the launch of the Lexus LS 460 luxury sedan and its emphasis on design, Lexus will unveil an intriguing public art exhibit at the World Financial Center Plaza, adjacent to the Winter Garden, in New York.”
The above article was also published in Inform’s Lexus Press Newsletter.
and quoted via architectureyp.blogspot.com
via TrendHunter, Core77 Design Studio Bullits sez:
Luxury auto brand Lexus has commissioned NYC-based architecture firm nARCHITECTS to create a mysterious installation to be slowly unveiled over the course of 5 days.”
From nARCHITECTS website:
“0.06.06 – 10.22.06
Unpacking
nARCHITECTS installation “Unpacking” , for the reveal of a new Lexus LS 460,was on view at the World Financial Center Plaza in NYC. The installation transformed over a 5 day period, from Monday Oct 16th to Friday Oct 20th. Press photos and contact.”
7 Responses to “Lexus Art/Marketing Event”